Tag Archives: Newsletter

Why are the numbers different? Email Marketing Open Rates

Why are the numbers different? This is what a customer asked me last week after getting their monthly reporting email for their monthly newsletter. They were comparing their June reporting email to May and April reporting emails and noticed that the numbers reported for the two previous months were different. OneMinute Report – Email Performance […]

Company Newsletter ROI

If you really think about it, it’s easier now then ever before for consumers to avoid traditional marketing–now that consumers can listen to radio and watch television without commercials. This means less marketing exposure for businesses. Plus, newspaper and magazine usage is on a downward slope as well. What can businesses to overcome this issue? […]