Tag Archives: MailChimp

MailChimp Marketing Automation

Users of MailChimp will rejoice because of the new automation features called workflows! While autoresponders have always been one of the many features MailChimp offers, they’ve taken the feature a few steps further by allowing companies to offer workflows.  These workflows can be powerful marketing tools, and they can greatly increase sales. Specific Product Purchase […]

How Gmail Actions Affect You (and your Favorite Marketers)

Over the past year Gmail has been making changes that are affecting users and those who market to them. It has caused some consternation among email marketers, who are constantly worried about open rates and changes that may negatively affect them. Here’s a look at the changes Gmail has been making and how they may […]