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Archive | Email Marketing

What Makes for a Successful Drip Email Campaign to Gain Customer Trust?

If you’ve never heard of a drip email campaign, it might sound like something related to water. In fact, it’s a metaphor for the repeated patterns of dripping water, which can sometimes start small and gradually turn larger. A drip email campaign works much the same way, except it works by sending gradual emails over time […]

Company Newsletter ROI

If you really think about it, it’s easier now then ever before for consumers to avoid traditional marketing–now that consumers can listen to radio and watch television without commercials. This means less marketing exposure for businesses. Plus, newspaper and magazine usage is on a downward slope as well. What can businesses to overcome this issue? […]

User Generated Content Makes Your B2B Email Newsletter Content Stand Out

Ludovic Bertron via CompfightUser generated content is a hot trend in B2B email newsletter content, but many companies are still missing the boat. See how this engaging technique can make it easier for you to give your customers what they want. What Is User Generated Content: User generated content (UGC) allows clients to tell their stories and […]