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Archive | B2B Email Marketing

Email Marketing in the Social Media Age: It’s worth it.

Social media marketing campaigns have indeed taken off in the past decade, as more and more people become linked into the Twittersphere and the world of Facebook. This does not mean, however, that email campaigns should be abandoned. Despite what may seem like an overwhelming presence of social media, email marketing is still the most […]

The Importance of Building Relationships: Why Dialogue with Customers Is Important

Most companies are looking only to advertise new and better products when they send out information or emails to their customers. But, the beauty of email and social media is that it allows for almost instantaneous communication between people all over the world. For a large company, dialoguing with customers has never been easier, and […]

Honesty and Transparency: Making Your Email Marketing Campaign Trustworthy

All too frequently, stories of bothersome email campaigns or chain email viruses crop up and cause ordinary people to be wary of what shows up in their inbox. There are many sound strategies for running a successful email marketing campaign, but perhaps the most important is a show of good faith. It is important for your email […]

6 Fail-Proof Tips to Increase Referrals

The benefits of referral marketing almost don’t need to be stated.  Not only does research show that referred leads are two and a half times more likely to buy, but they even cost less than non-referred leads.  Having a referral program doesn’t necessarily mean having an effective referral program. Your goal shouldn’t just be to increase […]

What Makes for a Successful Drip Email Campaign to Gain Customer Trust?

If you’ve never heard of a drip email campaign, it might sound like something related to water. In fact, it’s a metaphor for the repeated patterns of dripping water, which can sometimes start small and gradually turn larger. A drip email campaign works much the same way, except it works by sending gradual emails over time […]

User Generated Content Makes Your B2B Email Newsletter Content Stand Out

Ludovic Bertron via CompfightUser generated content is a hot trend in B2B email newsletter content, but many companies are still missing the boat. See how this engaging technique can make it easier for you to give your customers what they want. What Is User Generated Content: User generated content (UGC) allows clients to tell their stories and […]