Archive | Email Marketing Explained

MailChimp Marketing Automation

Users of MailChimp will rejoice because of the new automation features called workflows! While autoresponders have always been one of the many features MailChimp offers, they’ve taken the feature a few steps further by allowing companies to offer workflows.  These workflows can be powerful marketing tools, and they can greatly increase sales. Specific Product Purchase […]

Constant Contact consulting in Knoxville TN

Sorting through the various social media platforms to find which can be the most effective for marketing your business can be a frustrating exercise in trial and error. After beginning to understand the basics of using applications like Facebook, Twitter, Pinterest, or Instagram, you play at launching different campaigns, and then sit back and hope […]

How Gmail Actions Affect You (and your Favorite Marketers)

Over the past year Gmail has been making changes that are affecting users and those who market to them. It has caused some consternation among email marketers, who are constantly worried about open rates and changes that may negatively affect them. Here’s a look at the changes Gmail has been making and how they may […]

Why are the numbers different? Email Marketing Open Rates

Why are the numbers different? This is what a customer asked me last week after getting their monthly reporting email for their monthly newsletter. They were comparing their June reporting email to May and April reporting emails and noticed that the numbers reported for the two previous months were different. OneMinute Report – Email Performance […]