Archive | Business

Constant Contact consulting in Knoxville TN

Sorting through the various social media platforms to find which can be the most effective for marketing your business can be a frustrating exercise in trial and error. After beginning to understand the basics of using applications like Facebook, Twitter, Pinterest, or Instagram, you play at launching different campaigns, and then sit back and hope […]

Constant Contact Email Campaign Creation in Knoxville

When trying to establish your business’ foothold with consumers, you may be wondering what type of email campaign is best for your business. The answer is almost always “Constant Contact”! But what is a Constant Contact email campaign, and why does Greenlight Email Marketing think it is the best solution for you? A Constant Contact […]

Email Marketing in the Social Media Age: It’s worth it.

Social media marketing campaigns have indeed taken off in the past decade, as more and more people become linked into the Twittersphere and the world of Facebook. This does not mean, however, that email campaigns should be abandoned. Despite what may seem like an overwhelming presence of social media, email marketing is still the most […]

The Importance of Building Relationships: Why Dialogue with Customers Is Important

Most companies are looking only to advertise new and better products when they send out information or emails to their customers. But, the beauty of email and social media is that it allows for almost instantaneous communication between people all over the world. For a large company, dialoguing with customers has never been easier, and […]

Email Marketing: How to Reach the Customer Without Being Excessive

Email marketing has proven to be an effective means of convincing customers to buy products, but too many emails can have the opposite effect. Some companies send one or two emails every single day to increase viewership and business. More than likely, however, the recipients consider these types of communication spam. Try these proven email […]

Honesty and Transparency: Making Your Email Marketing Campaign Trustworthy

All too frequently, stories of bothersome email campaigns or chain email viruses crop up and cause ordinary people to be wary of what shows up in their inbox. There are many sound strategies for running a successful email marketing campaign, but perhaps the most important is a show of good faith. It is important for your email […]

Mobile Marketing for Email: The Do’s and Don’ts

Did you know that approximately half of all emails are opened on mobile devices? This is a compelling statistic that motivates marketers to implement effective mobile email strategies. Because nearly 70 percent of emails not optimized for mobile are deleted, brands must seriously consider mobile compatibility to succeed in the coming years. Consider some of […]

5 Promising Email Marketing Trends in 2014

Email is still one of the most efficient and effective forms of communication, but with over 100 billion emails sent each day in the United States alone, consumer inboxes are oversaturated. Because nearly 80 percent of email messages are defined as spam, your audience is getting more skeptical about branded emails each day. By incorporating this […]