Archive by Author

Honesty and Transparency: Making Your Email Marketing Campaign Trustworthy

All too frequently, stories of bothersome email campaigns or chain email viruses crop up and cause ordinary people to be wary of what shows up in their inbox. There are many sound strategies for running a successful email marketing campaign, but perhaps the most important is a show of good faith. It is important for your email […]

Mobile Marketing for Email: The Do’s and Don’ts

Did you know that approximately half of all emails are opened on mobile devices? This is a compelling statistic that motivates marketers to implement effective mobile email strategies. Because nearly 70 percent of emails not optimized for mobile are deleted, brands must seriously consider mobile compatibility to succeed in the coming years. Consider some of […]

5 Promising Email Marketing Trends in 2014

Email is still one of the most efficient and effective forms of communication, but with over 100 billion emails sent each day in the United States alone, consumer inboxes are oversaturated. Because nearly 80 percent of email messages are defined as spam, your audience is getting more skeptical about branded emails each day. By incorporating this […]

6 Fail-Proof Tips to Increase Referrals

The benefits of referral marketing almost don’t need to be stated.  Not only does research show that referred leads are two and a half times more likely to buy, but they even cost less than non-referred leads.  Having a referral program doesn’t necessarily mean having an effective referral program. Your goal shouldn’t just be to increase […]